NeuroAesthetic Resonance is an exploration of subjective aesthetic experience from both scientific and design-centred perspectives, using resonance as a comparative frame for the two. The project began with a deceptively simple question: what happens in our brains and our minds during powerful aesthetic experiences — and are they connected?
The term "resonance" is often used in cultural contexts to denote a strong sense of connection between ourselves and an external entity — be that a person, piece of media, or environment. But resonance is a physical phenomenon, too. It describes how waves — such as those produced by the human brain — can be strengthened by applying certain frequencies.
This project culminated in a platform for collecting and analysing live brain data (EEG) and aesthetic ratings, alongside an audiovisual installation that responded to this data. The overall system allows designers to optimise aesthetic experiences for metrics of neural and aesthetic resonance, suggesting new ways of designing audiovisual experiences and BCIs.